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Trey Gunn and A.J. Chippero
The 7D Media Story
by Anil Prasad
Copyright © 2026 Anil Prasad.
Trey Gunn and A.J. Chippero accept two accolades for 7D Media at the 2026 New Mexico Music Awards | Photo: 7D MediaIn an era when algorithms increasingly shape listening habits, 7D Media has positioned itself at the intersection of innovation and independence, championing artists whose work resists easy categorization. Founded by musician Trey Gunn and co-helmed with music industry veteran A.J. Chippero, the label operates with a philosophy centered on artistic integrity, creative freedom, and long-term development. Its catalog spans progressive rock, jazz, ambient music, experimental composition, world music, and improvisation.
The label’s roster brings together established innovators and emerging voices. It has released music by artists including Aziola Cry, Deep Energy Orchestra, Joe Deninzon and Stratospheerius, KOMARA, Michael Manring, Pat and Deborah Mastelotto, Markus Reuter, Happy Rhodes, Michael Shrieve, Sonar, Stick Men, Tu-Ner, KTU, and Gunn himself.
The partnership at the heart of 7D Media combines complementary expertise. Gunn is best known for his work with King Crimson during one of the band's most adventurous periods between 1994-2003, as well as for his pioneering approach to the Warr Guitar and his extensive career as a composer, producer, and collaborator. His experience navigating myriad genres and music industry complexity has informed the label's path. Alongside him, Chippero brings decades of music industry experience, including artist management, marketing, promotion, and strategic development. Together, they have created a label that balances artistic vision with the practical realities of bringing independent music to audiences around the world.
Operating an independent record label in the streaming era presents challenges that would have been difficult to imagine even a generation ago. Revenue streams have fragmented, physical media occupies a smaller share of the market, and independent artists compete for attention in an increasingly crowded digital landscape. For 7D Media, success depends on cultivating dedicated communities rather than pursuing mass-market visibility. The label's focus on direct artist relationships, carefully curated releases, and meaningful engagement with listeners reflects an alternative model—one built on sustainability, authenticity, and trust rather than scale.
Innerviews spoke to Gunn and Chippero in an expansive video conversation that explores the label’s history, priorities, and release highlights.